Public Sector
During my time with the Wisconsin Technical College System Colleges, I had the opportunity to lead marketing initiatives that supported the organization’s mission of expanding access to education and workforce development. I worked closely with cross-functional teams, community partners, and internal stakeholders to create strategic campaigns that elevated the system’s brand and strengthened engagement with students, employers, and educators. My leadership focused on fostering collaboration, driving innovative solutions, and aligning marketing efforts with broader organizational goals to ensure lasting impact
Branding
Consistency is Key
When I began working at both colleges, there was not established branding tools that are the foundation to any marketing department. I worked with my teams to develop and implement branding guidelines, editorial style guides, web style guides, and sub brands where appropriate.
Project Management
Good project management is another key component to the success of a marketing team. I have tested and implemented different project management systems that match my team's strengths and maximizes the output to meet clients' expectations.
Right now I manage the flow of projects for 17 different departments into the marketing office. At any given time, it is not unusual for my team of 6 to be working on 100+ projects with an average of about 500 active tasks across those 17 identified clients.
Campaigns
Throughout the fiscal year, I implement a large number of marketing campaigns in support of the overall college, programs, services, and more. These campaigns are partially developed in-house and with the assistance of vendors. Upon implementation of campaigns, I review the data to watch performance and when completed take the reports to leadership to share it's performance.
I also have experience in developing campaigns for specific grant activities. Lakeshore Technical College receives a high number of grant dollars every year, so this is just as equally important to execute as the standard campaigns.
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Print (both small & large format)
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Digital
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Social
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Public/Media Relations
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Environmental Branding
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Vendor Management
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and more!
Media Relations/PIO
I thoroughly enjoy working with the media to share our stories and bring more awareness to what the technical colleges offer. Prior to my time at Lakeshore, the college had virtually no media relations. Through a revamp of the PR strategies, I have exponentially grown our media relations averaging over $250,000 a year in free publicity - keep in mind, this is ONLY in the Green Bay & Milwaukee media markets.
As the Public Information Officer (PIO) for the college, I receive frequent training on incident management situations. I have my initial FEMA training completed and look forward to continued growth in crisis management.
Coloring Outside the Lines
Although a stickler for branding consistency, as a seasoned marketing professional, even I enjoy coloring outside the lines when the occasion calls for it.
It could be an effort to elevate an event, a unique one-off piece that has a very intentional direction separate from the normal marketing efforts, whatever it is, sometimes it just feels downright good to change things up.
